UnitedHealth Group - OptumRx - FlowRx

Lead UX Designer & Consultant

UnitedHealth Group - OptumRx - FlowRx

I led UX improvements for FlowRx to support faster, safer decision-making in high-volume pharmacy workflows.

User ExperienceDesignWireframesPrototype

Challenge

Clinical and operations teams needed to process complex workflow states quickly, where unclear transitions could introduce delay and risk.

Approach

I collaborated with product and operations stakeholders to simplify state logic, tighten interaction feedback, and validate flow updates against real usage scenarios.

Outcome

The solution delivered a more stable and intuitive workflow model that increased operational confidence while reducing avoidable handoff friction.

Interactive Example

Before/After Experience Comparison

Slide to compare this project against a prior-state visual reference. This module demonstrates how Jesse presents UX impact in a narrative format stakeholders can absorb quickly.

Before design state
After design state
BeforeAfter

Extended Narrative

Case Story Context

FlowRx required workflow clarity in a high-stakes operational environment where ambiguity creates errors and delay.

Key UX Moves

  • Simplified complex flow states into predictable user pathways.
  • Reduced cognitive overload with cleaner prioritization and interaction hierarchy.
  • Validated critical transitions with role-based scenario walkthroughs.

Delivery Impact

Teams gained a more confident operational experience with stronger consistency and reduced navigation uncertainty.

Execution Timeline

Design Delivery Story

1. Align

Clarify goals, stakeholder constraints, and user priorities through focused workshops.

2. Model

Create journey flows, wireframes, and information structure that reduce decision friction.

3. Validate

Iterate prototypes with feedback loops to improve usability and confidence before build.

4. Ship

Support implementation and QA so the final experience preserves intent and quality.

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