SuperValu Grocery - Training Animation

Creative UX Motion Designer

SuperValu Grocery - Training Animation

I directed motion design for SuperValu Grocery - Training Animation to turn dense information into clear, engaging visual storytelling.

Animation

Challenge

Stakeholders needed high-retention communication pieces that could explain ideas quickly without sacrificing brand quality.

Approach

I built a storyboard-to-animation workflow with timing tests, narration alignment, and iterative critique loops.

Outcome

The final assets increased audience comprehension, improved message recall, and gave teams reusable motion patterns for future campaigns.

Interactive Example

Before/After Experience Comparison

Slide to compare this project against a prior-state visual reference. This module demonstrates how Jesse presents UX impact in a narrative format stakeholders can absorb quickly.

Before design state
After design state
BeforeAfter

Execution Timeline

Design Delivery Story

1. Align

Clarify goals, stakeholder constraints, and user priorities through focused workshops.

2. Model

Create journey flows, wireframes, and information structure that reduce decision friction.

3. Validate

Iterate prototypes with feedback loops to improve usability and confidence before build.

4. Ship

Support implementation and QA so the final experience preserves intent and quality.

Next Case Story

Nickelodeon - A Side Winter Animation

I crafted playful motion concepts for Nickelodeon - A Side Winter Animation that blend character, timing, and narrative rhythm into memorable experiences.