Challenge
The creative needed to feel fun and distinctive while still communicating clearly across short attention windows.
Approach
I iterated rapidly through styleframes, animatics, and motion timing passes to tune personality, pacing, and story beats.
Outcome
The delivered work strengthened brand personality, increased engagement, and demonstrated a repeatable creative production process.
Interactive Example
Before/After Experience Comparison
Slide to compare this project against a prior-state visual reference. This module demonstrates how Jesse presents UX impact in a narrative format stakeholders can absorb quickly.
Execution Timeline
Design Delivery Story
1. Align
Clarify goals, stakeholder constraints, and user priorities through focused workshops.
2. Model
Create journey flows, wireframes, and information structure that reduce decision friction.
3. Validate
Iterate prototypes with feedback loops to improve usability and confidence before build.
4. Ship
Support implementation and QA so the final experience preserves intent and quality.
Next Case Story
Nickelodeon - Early A and B side
I crafted playful motion concepts for Nickelodeon - Early A and B side that blend character, timing, and narrative rhythm into memorable experiences.