Challenge
A wide mix of user needs and content depth created avoidable friction across common and repeat workflows.
Approach
I led discovery sessions, reworked content hierarchy, and built iterative prototypes to align product goals with real user behavior.
Outcome
The redesign improved findability, reduced navigation fatigue, and created a more durable UX framework for future iterations.
Interactive Example
Before/After Experience Comparison
Slide to compare this project against a prior-state visual reference. This module demonstrates how Jesse presents UX impact in a narrative format stakeholders can absorb quickly.
Execution Timeline
Design Delivery Story
1. Align
Clarify goals, stakeholder constraints, and user priorities through focused workshops.
2. Model
Create journey flows, wireframes, and information structure that reduce decision friction.
3. Validate
Iterate prototypes with feedback loops to improve usability and confidence before build.
4. Ship
Support implementation and QA so the final experience preserves intent and quality.
Next Case Story
Calpine - Public Site Design
I modernized Calpine - Public Site Design with enterprise-grade UX patterns that improve discoverability, flow efficiency, and cross-team alignment.