Helmsley Charitable Trust

Lead UX Designer & Consultant

Helmsley Charitable Trust

I shaped a donor-facing experience that feels credible and human, balancing institutional authority with clear storytelling.

User ExperienceDesignWireframesPrototype

Featured Case Lens

Strategic Signal Explorer

Explore how I framed the problem, prioritized decisions, and measured confidence in the final UX direction.

Problem Space

Complex grant narratives and donor trust expectations

The site needed to communicate institutional rigor while preserving warmth and clarity for external audiences.

Confidence Score90%

Challenge

Complex program information and grant narratives needed to be communicated clearly without losing trust, nuance, or momentum toward action.

Approach

I partnered with stakeholders to model content, prototype key journeys, and refine information hierarchy around what donors and partners need to understand first.

Outcome

The experience improved clarity across programs, strengthened trust signals, and created smoother pathways for engagement and contribution.

Interactive Example

Before/After Experience Comparison

Slide to compare this project against a prior-state visual reference. This module demonstrates how Jesse presents UX impact in a narrative format stakeholders can absorb quickly.

Before design state
After design state
BeforeAfter

Extended Narrative

Case Story Context

Helmsley required a polished, credibility-first digital expression that still felt human and accessible for diverse audiences.

Key UX Moves

  • Built a storytelling structure that balanced mission, data, and outcomes.
  • Mapped engagement pathways for donors and program stakeholders.
  • Reduced friction in high-value content journeys with clearer signposting.

Delivery Impact

The redesigned flow improved comprehension, elevated trust signals, and strengthened conversion-oriented interactions.

Execution Timeline

Design Delivery Story

1. Align

Clarify goals, stakeholder constraints, and user priorities through focused workshops.

2. Model

Create journey flows, wireframes, and information structure that reduce decision friction.

3. Validate

Iterate prototypes with feedback loops to improve usability and confidence before build.

4. Ship

Support implementation and QA so the final experience preserves intent and quality.

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