HealthChildren.org - AAP Media Plan

Lead UX Designer & Consultant

HealthChildren.org - AAP Media Plan

I designed a healthcare-oriented UX experience for HealthChildren.org - AAP Media Plan that improves clarity in complex, high-consequence workflows.

User ExperienceDesignWireframesPrototype

Challenge

Critical users needed to act quickly with confidence, but dense interfaces and unclear priorities increased decision friction.

Approach

I mapped scenario-based journeys, clarified key states and handoffs, and iterated prototypes with stakeholders to improve comprehension and speed.

Outcome

The experience reduced ambiguity, supported safer task completion, and gave teams a clearer foundation for scale and governance.

Interactive Example

Before/After Experience Comparison

Slide to compare this project against a prior-state visual reference. This module demonstrates how Jesse presents UX impact in a narrative format stakeholders can absorb quickly.

Before design state
After design state
BeforeAfter

Execution Timeline

Design Delivery Story

1. Align

Clarify goals, stakeholder constraints, and user priorities through focused workshops.

2. Model

Create journey flows, wireframes, and information structure that reduce decision friction.

3. Validate

Iterate prototypes with feedback loops to improve usability and confidence before build.

4. Ship

Support implementation and QA so the final experience preserves intent and quality.

Next Case Story

American Medical Association

I designed a healthcare-oriented UX experience for American Medical Association that improves clarity in complex, high-consequence workflows.