General Mills - Mobile Application

Lead UX Designer & Consultant

General Mills - Mobile Application

I crafted a mobile-first product experience that makes everyday tasks faster, clearer, and easier to complete on the go.

User ExperienceDesignWireframesPrototype

Featured Case Lens

Strategic Signal Explorer

Explore how I framed the problem, prioritized decisions, and measured confidence in the final UX direction.

Problem Space

Mobile journeys overloaded with unnecessary steps

Users needed to complete high-frequency actions quickly, often while multitasking in constrained contexts.

Confidence Score91%

Challenge

Users needed efficient mobile flows under real-world constraints, but legacy patterns introduced extra taps and avoidable cognitive load.

Approach

I prioritized core journeys, tightened interaction states, and validated prototypes with scenario-based reviews focused on speed and comprehension.

Outcome

The final direction improved mobile flow efficiency, reduced task friction, and gave product teams a stronger foundation for iterative release planning.

Interactive Example

Before/After Experience Comparison

Slide to compare this project against a prior-state visual reference. This module demonstrates how Jesse presents UX impact in a narrative format stakeholders can absorb quickly.

Before design state
After design state
BeforeAfter

Extended Narrative

General Mills Mobile Application

Context

This mobile work focused on simplifying high-frequency user actions. The existing flow patterns required too many taps and introduced cognitive overhead for tasks people needed to complete quickly.

UX Priorities

  • Compress key journeys without losing necessary clarity.
  • Improve state feedback so users always know what happened next.
  • Support real-world mobile behavior, not ideal desktop assumptions.
  • Create reusable interaction patterns that product teams could scale.

Process

I prioritized the core journeys first, then used iterative prototypes to test task rhythm and handoff logic. Each round focused on reducing effort while preserving confidence.

Outcome

The design direction improved flow efficiency and gave teams a stronger mobile interaction system for future releases.

Execution Timeline

Design Delivery Story

1. Align

Clarify goals, stakeholder constraints, and user priorities through focused workshops.

2. Model

Create journey flows, wireframes, and information structure that reduce decision friction.

3. Validate

Iterate prototypes with feedback loops to improve usability and confidence before build.

4. Ship

Support implementation and QA so the final experience preserves intent and quality.

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